The Chef Hub — Artificial Intelligence (AI) Policy

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Effective date: August 2026
Policy owner: The Chef Hub
Review date: August 2027

1. Our approach to Artificial Intelligence

The Chef Hub uses Artificial Intelligence (AI) as a supporting business tool to help improve efficiency, develop content, conduct research, support marketing and advertising activity, analyse information and assist with certain administrative and digital processes.

AI is used to support our people, not replace them.

Our business is built on professional hospitality experience, human judgement, personal relationships and an understanding of the people and businesses we work with. These principles remain central to everything we do.

AI-generated or AI-assisted information is therefore treated as a support tool and is subject to appropriate human review, judgement and verification.

2. AI and recruitment

AI does not select our candidates.

This is a fundamental principle of The Chef Hub’s recruitment process.

The Chef Hub does not use Artificial Intelligence to automatically filter, rank, score, assess, reject or select candidates for employment or recruitment opportunities.

AI does not determine:

• whether a candidate is suitable for a role;

• whether a candidate progresses through our recruitment process;

• whether a candidate is rejected;

• which candidate is shortlisted;

• who is invited to interview;

• who is recommended to a client;

• who is offered a position.

Candidate sourcing, screening, assessment, shortlisting and selection remain human-led processes undertaken directly by The Chef Hub’s recruitment team.

Our recruiters personally review candidates against the requirements of the role, consider their experience and suitability, communicate directly with candidates and use professional judgement throughout the recruitment process.

Where a client is involved in the final recruitment decision, that decision remains with the client and their authorised representatives.

Our recruitment principle

People are assessed by people.

We believe that hospitality recruitment requires more than matching keywords against a CV. Experience, attitude, personality, communication, career history, aspirations, cultural fit and the realities of a particular hospitality operation require human understanding and professional judgement.

AI is not used as a substitute for that process.

3. What we use AI for

The Chef Hub may use AI to support activities including:

• developing ideas for marketing campaigns;

• drafting and refining advertising and social media content;

• assisting with blog and editorial development;

• researching hospitality industry topics;

• developing content ideas and communication strategies;

• assisting with website content and SEO analysis;

• reviewing website structure and potential search visibility improvements;

• supporting digital marketing activity;

• expediting content literature, formatting and statistics

• assisting with administrative processes;

• generating ideas, outlines and working documents;

• analysing non-sensitive business information;

• improving wording, readability and presentation;

• developing educational and training content;

• supporting internal business planning and strategy;

• assisting with creative concepts, imagery and other marketing materials.

AI may assist with the preparation of content, but The Chef Hub remains responsible for the final information, claims and communications that it publishes.

4. Human review and responsibility

AI can produce inaccurate, incomplete, outdated or inappropriate information.

For this reason, AI-generated or AI-assisted material will not automatically be treated as fact.

The Chef Hub will use appropriate human judgement to review material before it is relied upon or published, particularly where information could affect:

• clients;

• candidates;

• recruitment decisions;

• legal or regulatory matters;

• financial information;

• business claims;

• public statements;

• professional advice.

The person using AI remains responsible for checking its output and for the final decision to use, amend or reject that output.

5. Candidate and personal information

The Chef Hub recognises that recruitment involves the handling of personal information and that such information must be handled responsibly.

We will not knowingly place unnecessary candidate, client or other personal information into AI systems where doing so is inappropriate or inconsistent with our data protection responsibilities.

AI tools will not be used to make automated recruitment decisions about individuals.

Where AI tools are considered for any process involving personal information, The Chef Hub will consider the purpose of the processing, the information involved, the security and privacy implications and whether the use is appropriate before implementation.

Our use of AI operates alongside, and does not replace, our obligations under applicable UK data protection and privacy legislation.

6. Confidential and commercially sensitive information

Confidential information belonging to candidates, clients, suppliers, employees or The Chef Hub will be handled with appropriate care.

Information such as:

• passwords and security credentials;

• confidential financial information;

• sensitive client information;

• confidential commercial information;

• unnecessary personal information;

• private correspondence;

• confidential recruitment information;

will not be entered into AI systems unless the use has been appropriately assessed and authorised.

7. Accuracy, fairness and bias

The Chef Hub recognises that AI systems can produce inaccurate, biased or inappropriate outputs.

AI will therefore not be treated as inherently objective or impartial.

Where AI is used to support business activity, outputs may be reviewed for accuracy, relevance, fairness and appropriateness.

AI recommendations will not automatically override professional experience or human judgement.

This is particularly important within recruitment, where The Chef Hub maintains a human-led approach to sourcing, screening, assessment and selection.

8. Content and advertising

AI may assist The Chef Hub in creating advertising, social media posts, website content, blogs, campaigns and other communications.

However, AI-assisted content remains the responsibility of The Chef Hub.

We will take reasonable steps to ensure that published content:

• accurately represents our services;

• does not knowingly contain misleading claims;

• does not misrepresent candidates, clients or vacancies;

• is appropriately reviewed before publication;

• reflects the values and professional standards of The Chef Hub.

The use of AI does not remove our responsibility for the content we publish.

9. Website, SEO and AI visibility

The Chef Hub may use AI to assist with analysis of its website, content, search-engine optimisation, digital visibility and emerging AI search technologies.

AI recommendations in these areas are treated as advisory rather than guaranteed outcomes.

Search rankings, AI visibility, traffic, engagement and other digital results are influenced by many factors and cannot be guaranteed by AI-generated recommendations.

Significant website, SEO or marketing decisions remain subject to human review and business judgement.

10. AI-generated images and creative material

AI may be used to assist with creative concepts, images, graphics and marketing materials.

Where AI-generated or AI-assisted creative material is used, The Chef Hub will take reasonable steps to ensure that it does not knowingly infringe third-party rights or create misleading representations.

Where appropriate, material may be reviewed or edited by a human before publication.

11. Transparency

The Chef Hub believes that responsible use of AI includes being open about how it is used.

We will not represent AI-generated work as independently produced human expertise where doing so would be misleading.

Where the nature or extent of AI involvement makes disclosure appropriate, The Chef Hub may identify that AI has been used in the creation or preparation of material.

12. Third-party AI providers

The Chef Hub may use established third-party AI platforms and services.

Before using an AI service for a new or materially different purpose, consideration will be given to:

• the purpose of the tool;

• the type of information being processed;

• privacy and data protection considerations;

• security;

• confidentiality;

• accuracy;

• potential bias;

• human oversight;

• the terms and conditions of the provider.

The Chef Hub will not assume that an AI service is suitable simply because it is commercially available.

13. Human decision-making

The Chef Hub retains responsibility for decisions made using AI-assisted information.

AI will not replace human responsibility for decisions that materially affect candidates, clients, employees or other individuals.

In particular:

No AI system has authority to make recruitment decisions on behalf of The Chef Hub.

Our recruiters remain responsible for finding, reviewing, screening, assessing and selecting candidates.

14. Continuous review

AI technology and associated regulation continue to develop rapidly.

The Chef Hub will periodically review this policy and its use of AI to ensure that our practices remain appropriate, responsible and consistent with applicable requirements.

This policy may therefore be updated as technology, legislation, regulatory guidance or our use of AI develops.

15. Our commitment

The Chef Hub believes AI can be a valuable tool when used responsibly.

We use AI to help us work more efficiently, develop better content, research more effectively and improve our digital and business processes.

However, technology does not replace experience.

Our recruitment remains human.
Our judgement remains human.
Our relationships remain human.

AI supports what we do.

It does not decide who we recruit.

 

Policy owner: The Chef Hub
Effective: August 2026
Next review: August 2027