Top 5 Actions Today

This year, we are reminded that hospitality is more than a service—it’s a feeling. It’s in the extra smile, the remembered name, the small details that make someone feel at home, no matter how far they’ve traveled. Here’s to the people who make moments memorable, one guest at a time.

Notably, independent food-led venues experienced a 1% year-on-year growth, and drink-led venues, including pubs and bars, saw a 0.5% increase. These trends suggest that smaller operators are adapting well to evolving market conditions. If that isnt the case here are 5 practical ways you can boost your restaurant’s revenue today:

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**1. Launch a Limited-Time Offer or Special

 • Create a buzz-worthy dish, set menu, or drink available for just a few days.

 • Promote it on socials with urgency (“Only this week!”). A video helps!! 

 • Bonus: use seasonal ingredients to keep costs down and margins up.

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**2. Upsell & Cross-Sell More Effectively

 • Train staff today on a few upsell lines (e.g., “Would you like to start with our signature cocktail?” or “That pairs really well with…”). Its our hustle! 

 • Feature higher-margin items more prominently on the menu or specials board.

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**3. Boost Takeaway or Delivery Sales

 • Offer an exclusive item only available via click-and-collect or delivery (e.g., “Weekend Burger Box”).

 • Add a time-limited promo code for online orders (“TODAY10” for 10% off before 5PM).

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**4. Run a Flash Loyalty Campaign

 • Reward repeat customers with something immediate—e.g., “Dine today, get 20% off your next visit this week.”

 • Simple punch cards or QR codes can work if you’re not using loyalty software.

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**5. Create a High-Impact Social Media Post

 • Go live from the kitchen, share a behind-the-scenes reel, or highlight your team in action. Video, and personality goes a long way! 

 • Pair it with a call to action (“Tag a mate you’d share this with and we’ll pick someone for a free meal!”).

Simply adjusting operating hours isn't going to fix a challenging revenue environment, entertainment comes thick and fast from our devices, but service, experience and impact are all from face to face interactions, making 2025 the year of the story. 

Journey and authenticity is how you grow this year in hospitality.